A new lawsuit against Burger King is causing controversy over its Impossible Whopper burger. The lawsuit is a class action, and plaintiffs are requesting damages equal to the price they paid for the burger. This case could expand to a larger class action lawsuit if it is successful. However, the Impossible Whopper is not vegan. It is made from 100% beef, cooked in the same broiler as a traditional beef patty, and covered in meat by-products.
Impossible Whopper is 100% beef
The Impossible Whopper is a plant-based version of the classic Whopper. It tastes just like a beef burger, but instead of beef, it uses an Impossible patty made from vegetables. This beef-free version of the Whopper is fast becoming one of the most popular plant-based burgers around. It costs about $4.50, but it is worth the price.
The Impossible Whopper contains 630 calories, which is about 30 fewer calories than a regular Whopper. While the impossibly thin patty is not loaded with healthy nutrition, it’s a great choice for meat lovers. The Impossible Whopper is now available at all Tim Hortons and other restaurants across Canada. But the burger isn’t for everyone. It may be the ultimate replacement for a hamburger, but it doesn’t offer the same savory flavor or satisfying crunch.
It is not vegan
In a recent lawsuit against Burger King, a vegan customer claims the Impossible Whopper is not vegan, and therefore, should not be sold at the chain’s restaurants. The plaintiff, Phillip Williams, purchased an Impossible Whopper at a Burger King drive-through in August. He claims the company deceived him by advertising the burger as vegan and not stating that it was a plant-based option. Additionally, the plaintiff asserts that Burger King failed to post signage stating that its plant-based burgers would be cooked on the same grill as meat burgers.
The plaintiff claims that Burger King misled consumers by claiming the Impossible Whopper was vegan. However, this claim is false, because the Impossible Whopper is not actually vegan at Burger King locations. Although the Impossible Whopper is made of plant-based ingredients, it still contains mayonnaise, which contains egg whites. Vegan customers should order a vegan version of the Impossible Whopper separately and request that the mayo be omitted. The impossibly vegan Impossible Whopper is also available with a non-broiler preparation.
It is cooked in the same broiler as meat patties
A vegan customer recently sued Burger King for serving her Impossible Whopper, which she said was contaminated with meat by-products. The lawsuit has since been settled for undisclosed amounts, but the controversy continues. In August, the company introduced a new plant-based burger called the Impossible Whopper. But a week later, the same customer found out that her vegan burger contained real animal meat and had to return the food.
After outrage spread online over the burger chain’s treatment of vegans, Burger King defended its practice, saying the new product would be cooked on the same broiler as its meat patties. While the company said it would not change its cooking methods, it did warn customers that they could ask for their vegan burger to be cooked in a separate broiler. However, vegans claim they never had that option.
It is coated in meat by-products
In a lawsuit filed early Monday in a Florida court, a vegan named Phillip Williams claimed that the company had misled him into thinking its Impossible Whopper was a meat-free option, when in fact it is made on the same grill that beef patty is cooked on. Furthermore, he claimed that the company’s website claims the Impossible Whopper is “100% Whopper, 0% Beef.”
Phillip Williams filed the lawsuit after ordering an Impossible Whopper at a drive-through in Atlanta. He later discovered that his Impossible Whopper had been “coated with meat products,” because it had been cooked on the same grill as beef burgers. He claimed that Burger King should clearly label that the Impossible Whopper was prepared on the same equipment as beef burgers.
It is not a test case for vegan product makers
A vegan customer suing Burger King over its new plant-based burger isn’t the only one. A lawsuit in Florida claims that the Impossible Whopper was contaminated with meat by-products. A second lawsuit alleges that Burger King violated Florida’s Deceptive and Unfair Trade Practices Act, and a third claims unjust enrichment. Although the lawsuit is related to advertising practices, vegans may be able to get some satisfaction from the vegan burger.
The impossibility of a burger may seem like a small issue, but the legal issue raised by this lawsuit is complex and may prove to be an important precedent. While long-time vegan activists have been concerned about the legal consequences of this case, the “1% beef” claim has been deemed valid by EPA and World Health Organization standards. This case may also help vegan product makers understand how to market their product to consumers.
